It is about the online activities of 'pixel' quilts, the IRC (Internet Relay Chat) art group 'rainbow' and Tiles.ice.org - a collaborative art project which refers to it's work as 'quilts'.
The article talks about the concept of digital crafting and whether digital/web/software development could be thought of as a craft. And whether rainbow quilting could be thought of as a digital folk art.
In it there is a quote from Abstracting Craft by Malcolm McCullogh, 1996:
'In digital production, craft refers to the condition where people apply standard technological means to unanticipated or indescribable ends. Works of computer animation, geometric modelling, and spatial databases get "crafted" when experts use limited software capacities resourcefully, imaginatively, and in compensation for the inadequacies of prepackaged, hard-coded operations ... To craft is to care ... to craft implies working at a personal scale - acting locally in reaction to anonymous, globalized, industrial production.' (pp 21-2)
The paper also talks about a 2001 exhibition at the Museum of International Folk Art in Santa Fe, New Mexico: 'Cyber Arte: Traditional Meets Technology' which she describes as 'the first public presentation by this museum (or any other, as far as I know) of digitally produced phenomena that museum staff members called "folk"'.